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Export marketing – Developing a plan that won’t get “lost in translation”

No matter where you stand in the great British Brexit debate, there is one thing we can all agree on: the pound is taking a real hammering in the currency markets.   This isn’t necessarily great news for everyone. A family holiday in Dubai currently costs around 25–30% more than it would have a few … Continue reading Export marketing – Developing a plan that won’t get “lost in translation”

Why ask for creative translation of marketing materials?

  KFC Original: ‘Finger-lickin’ good’ Chinese translation: ‘We’ll eat your fingers off’         Ford Marketed its ‘Pinto’ model in Brazil, where ‘pinto’ is a slang term for ‘tiny male genitals.’           Coors Original: ‘Turn it loose’ Spanish Translation: ‘Suffer from diarrhoea’         These examples might … Continue reading Why ask for creative translation of marketing materials?

Face-to-face communication is essential for driving businesses forward!

  Technological advances over the last century or so have meant that newer, and in some cases easier, means of communication such as emails and Skype are now commonplace, whilst good old-fashioned face-to-face communication is fast becoming a thing of the past. This is particularly the case in the corporate world as many businesses are … Continue reading Face-to-face communication is essential for driving businesses forward!