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ITI Conference 2017 – An in-house translator’s view

  By Chloe Jones   The ITI Conference was an extremely exciting event for the five members of the STB team who attended, not least because we were presented with the ITI award for the best corporate member at the gala dinner as part of the ITI Awards 2017!   To be recognised by one … Continue reading ITI Conference 2017 – An in-house translator’s view

Export marketing – Developing a plan that won’t get “lost in translation”

No matter where you stand in the great British Brexit debate, there is one thing we can all agree on: the pound is taking a real hammering in the currency markets.   This isn’t necessarily great news for everyone. A family holiday in Dubai currently costs around 25–30% more than it would have a few … Continue reading Export marketing – Developing a plan that won’t get “lost in translation”

Why ask for creative translation of marketing materials?

  KFC Original: ‘Finger-lickin’ good’ Chinese translation: ‘We’ll eat your fingers off’         Ford Marketed its ‘Pinto’ model in Brazil, where ‘pinto’ is a slang term for ‘tiny male genitals.’           Coors Original: ‘Turn it loose’ Spanish Translation: ‘Suffer from diarrhoea’       These examples might sound … Continue reading Why ask for creative translation of marketing materials?

How to market translation services to your potential clients?

  Picture the scene: somebody needs a service which you provide and they simply arrive at your office and ask you to help. Sound unlikely? Well, that’s because this hardly ever happens. For starters, a lot of companies don’t realise that to reach a global audience they need to have their commercial, legal and marketing … Continue reading How to market translation services to your potential clients?