In order to keep up with the competition and successfully sell their products overseas, toy manufacturers need to ensure any content related to their toys is fully localised for their target market. From marketing materials to labels, and from packaging to legal papers, everything needs to be in line with the different sensitivities, preferences and requirements of the target country. This is where professional translation services come in.
So, why is translation essential for international toy manufacturers?
To successfully sell your products in a foreign market
There are several examples of packaging translation fails floating around on the internet. While they do provide us with some comic relief, the reality is that they have the capacity to significantly damage big brand names. Your packaging should accurately describe your product whilst remaining within the context of the target country’s local cultures, humour, beliefs and values. Similarly, to get the most out of your marketing materials, you need to make sure that they are not just literally translated into your target country’s language, but that they are properly localised.
To accurately convey safety instructions about your product
Because children are involved, it is essential that safety instructions are clear to read and understand, so that children can handle the toys in the correct manner and avoid any accidents or mishaps. Effective translation will help parents and children to properly understand safety instructions in their own language.
To meet legal requirements in the target country
To launch your product in a foreign country without any legal or bureaucratic hassles, your packaging will need to comply with the legal requirements of that country. Using professional legal translators will allow you to accurately translate warning labels and terms and conditions on your packaging into the language of the country you are exporting to.
If you are working on your export plan, make sure you speak to a professional translation company.
Written by Marya Jabeen