Indonesia has the tenth largest eCommerce market with a revenue of 56 billion USD in 2021. Also, with a growth of 58%, it contributed to the global growth rate of 18% for eCommerce in 2021. This gives you an indication of the growth of Indonesia’s digital economy, further adding to the importance of Indonesian as a language of the World Wide Web.
The growing economies of Brazil and Portugal drive the value of Portuguese in a commercial context online. 67% of the Portuguese speaking population globally is connected to the internet, of which Brazil and Portugal are the major players. However, only 3.5% of online content is in Portuguese, providing greater opportunity for international businesses to deliver their digital message in these consumers’ native language and appeal to the Brazilian and Portuguese markets.
French is the official language of over 29 countries throughout the world and the European Union as a whole. This automatically makes it a vital business language for the UK, considering in 2021 around 42% of all UK exports by value were delivered to the European Union.
Also, most French-speaking countries, including France, Canada, Belgium, Switzerland and Luxembourg, have seen a consistent rise in eCommerce. In France alone, revenue from the eCommerce market is expected to reach 106.50 billion USD this year.
Currently, Japanese is spoken by over 120 million people around the world, with more than 90% of these speakers living in Japan.
In October 2020, the UK Government signed a new trade agreement with Japan. This deal is projected to grow trade by £15.7 billion over the coming 15 years. It will benefit UK companies’ exports across several sectors, such as agriculture, food and drink, manufacturing, digital, and financial services.
So, to reach out to the 116.3 million internet users in this potential market, having your digital marketing and business content translated into Japanese can prove hugely beneficial.
The historical influence of the Soviet Union has ensured Russia remains an official language of the United Nations. It is also commonly used in some of the post-Soviet states that are now growing economies and offer many business opportunities.
According to Ethnologue, there are around 258 million Russian speakers in the world. Despite the digital growth in Russia and other Russian-speaking countries, only 5% of Russians speak English and Russia’s overall level of English language proficiency is still ranked as ‘low’. This means that to attract Russian-speaking consumers, your business should be conducted in Russian.
Germany has one of the largest economies in Europe with a massive online presence. There has been a steady growth in the number of internet users in Germany in the last decade. By 2022, there were around 67 million people in the country using the internet.
Many other countries with developing or developed economies, such as Austria, Belgium, Luxembourg and Switzerland, also have German as an official language. So, having your content in German will open up a large market for your products and services.
If you are thinking about having your website content, marketing collateral or business documents translated into any of the above languages, don’t hesitate to get in touch with our award-winning team!
Written by Marya Jabeen