Staying ahead of the pack
We were approached by the client to translate a marketing material into 12 languages to reflect their newly devised brand lexicon and to suit its tone of voice and personality.
We knew the importance of getting the right message cross to the end customers, so we recommended a full localisation service including revision by a second linguist and a post-typesetting checking to ensure great final quality. We also explained to the client which source format would work best for the project in order to streamline the process and achieve a better outcome. The initial brief evolved as we progressed with some changes in content and also the number of languages the translation was required in (from 9 to 12). We were grateful that the client was very cooperative getting us the right project information and source files before the start of the project.
A successful ‘pet’ project
After receiving the client’s go ahead, we carefully selected marketing specialised translation teams to work on the project and kept all translators updated with queries and answers. During the translation process, we kept the client informed throughout. Once the translation and revision steps were complete, the translated files were sent back to the client for typesetting and finalising the localised PDF files. We then again received those PDFs from the client to check the typesetting in all 12 languages. We annotated the PDF files for client so they could update their artwork files before the final printing and distribution to the target market. A happy client and hopefully some very happy furry friends at the end!
Surrey Translation Bureau
As an award winning ISO certified translation agency, we offer language services to corporates, professional organisations, public bodies, individuals and other translation agencies. We have experience translating across almost all world languages and work with specialists in a wide range of fields including medical, legal, technical, marketing, financial, science, the EU and environment.
STB’s mission today is to provide high-quality and customised language solutions for any client – whatever their size – who wants to thrive in the dynamic global market or who simply wants to communicate more effectively with their customers and suppliers overseas.