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Why ask for creative translation of marketing materials?

  KFC Original: ‘Finger-lickin’ good’ Chinese translation: ‘We’ll eat your fingers off’ Ford Marketed its ‘Pinto’ model in Brazil, where ‘pinto’ is a slang term for ‘tiny male genitals.’ Coors Original: ‘Turn it loose’ Spanish Translation: ‘Suffer from diarrhoea’   These examples might sound funny to us, but spare a thought for those behind these … Continue reading Why ask for creative translation of marketing materials?

Face-to-face communication is essential for driving businesses forward!

  Technological advances over the last century or so have meant that newer, and in some cases easier, means of communication such as emails and Skype are now commonplace, whilst good old-fashioned face-to-face communication is fast becoming a thing of the past. This is particularly the case in the corporate world as many businesses are … Continue reading Face-to-face communication is essential for driving businesses forward!

Need help translating an Arabic document? We can fulfil your needs!

  First spoken in Iron Age north-western Arabia, Arabic is one of the most common languages in the world. Residing in over 27 countries, there are over 1.6 billion Muslim who speak the language. So are you having trouble finding an Arabic translator? Look no further. Surrey Translation can help you any documents you need. … Continue reading Need help translating an Arabic document? We can fulfil your needs!

The perils of a free translation … and an insight into Machine Translations

In the first part of this series about free translations, we discussed why it can be a bad business decision to ask your international distributors to look after your translations. In this part, we’ll focus on reasons why you should avoid using Google Translate to translate business documents.   Part 2: Why Google Translate can … Continue reading The perils of a free translation … and an insight into Machine Translations